Manchmal ganz interessant, wenn Außenstehende das Thema Live Shopping entdecken.
Bob Lefsetz befasst sich normalerweise mit (neuen Vermarktungsmethoden in) der Musikszene. Bis er neulich auf Tramdock stieß:
"Should I buy this waxing iron? The incentive is the price. It’s sixty-odd percent off.
I didn’t. Then realized my mistake. If I was using a forty year
old iron, what difference did it make if the new one I purchased was
last year’s model?
I haunted Tramdock.com until the offer came up again, and then I laid my money down.
And I immediately received an e-mail confirmation that said "Get
stoked - most items ship within 24 hours." That’s how they talk on the
hill. But most e-commerce sites use the traditional phrases, vetted by
attorneys to avoid any and all lawsuits. These companies are not run
by humans, but computers. Just try to complain when you’ve got a
problem.
And then, three hours later, came another e-mail. With the above quote. Yes, "Holy crap. Your stuff just shipped."
Wasn’t I supposed to wait ten days for them to make money on my money? They ship within twenty four hours?
But what truly sold me was the irreverence. Real people work at Tramdock.com."
Was es mit Tramdock sonst noch auf sich hat, ist Thema bei den Live Shopping Daysam Donnerstag in Berlin
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